CUSTOM JAVASCRIPT / HTML
are you still using...
CUSTOM JAVASCRIPT / HTML
CUSTOM JAVASCRIPT / HTML
If the above describes your lead-gen strategy, 
then you are probably STILL RELYING on 
email campaigns, Inside Sales Teams, LinkedIN Prospecting, and Trade Shows?

Sorry,... but you are being left in the dust! 
Do you browse LinkedIN after-hours to pass the time?  😖
Neither do your B2B prospects!
Facebook Is A B2B Gold Mine!
Benefits of Using Facebook 
For B2B Lead Gen & Retargeting
  • Highly Intelligent: World's Most Advanced Targeting Algorithm
  • Highly Scalable: FB's targeting algorithm can do in weeks, with $10k, would take a B2B enterprise years and $M's to achieve  
  • 24/7 Access: B2B Prospects Congregate on FB after-hours - NOT LinkedIN
  • 24/7 Availability: Your sales reps go home at night, FB never sleeps! 
  • Global Reach: Largest Social Media Network Outside of China  
  • Mobile 1st: >80% of web traffic is mobile & >80% of FB traffic is mobile!!
  • Automation: Ability for prospects to self-serve, self-segment, Self-Qualify, and Self-Convert.
  • Highly Intelligent: World's Most Advanced Targeting Algorithm
  • Highly Scalable: FB's targeting algorithm can do in weeks, with $10k, would take a B2B enterprise years and $M's to achieve  
  • 24/7 Access: B2B Prospects Congregate on FB after-hours - NOT LinkedIN
  • 24/7 Availability: Your sales reps go home at night, FB never sleeps! 
  • Global Reach: Largest Social Media Network Outside of China  
  • Mobile 1st: >80% of web traffic is mobile & >80% of FB traffic is mobile!!
  • Automation: Ability for prospects to self-serve, self-segment, Self-Qualify, and Self-Convert.
Let's Discuss How You Can Use Facebook For Your Lead Gen & Retargeting
Do you browse LinkedIN after-hours to pass the time? 
NO?!?
Neither do your B2B prospects!
RAINMAKER FUNNEL'S
9 STEP FACEBOOK ACCELERATION PROCESS

Set goals for your business growth

We start by understanding your business objectives and setting relevant goals and KPIs for your business. Before we begin, you’ll know how many leads and conversions we are going after, and the target Cost per Lead or Acquisition we’re aiming to deliver to.

Zero in on the right target audience

What separates rookie advertisers to the pros is often simply the research and planning phase. Here we create your Customer Avatar so that we agree who we are targeting

Campaign aligned to your funnel

You Facebook campaign will be aligned to your sales funnel needs. We’ll do the math using our Growth Planning model to identify which area is most profitable to spend resources on: REACH, LEADS, SALES. We will develop awareness campaigns to generate reach, and remarketing campaigns to maximise Leads and Sales.

Leverage proven strategies

We then build your Market Map to give us an idea of what’s already working in your market. It’s far less risky to start by improving what’s already in play in the market, than throwing stuff against the wall and seeing what works. Like everything we do, we’re looking for the fastest, easiest way to build your business.

Campaigns built using best practices

Drawing on industry best practices, we will create your campaign structure, targeting and creatives. A copywriter will be assigned to work on the messaging, our design team will deliver the images, and your Facebook Ads manager will setup the campaign in the Facebook Ads platform. We also ensure tracking is in place using the Facebook Pixel to track conversions on-site or landing pages, and build customer audiences for remarketing.

Test to find winning approaches

Once you’ve given the green light on the first round of creatives, we will begin split testing Ads and targeting approaches. It’s dependent on budget, however we will generally test 4-5 targeting approaches, with 3-4 Ad creative variations within each Ad Set. The test period is looking to get rapid feedback from the market as to which creative and targeting approach is most effective

Track the results of tests to learn

Our goal is to learn fast. Each test tells us of a better way to reach our objectives and improve results over time. Your Facebook Ad Manager will keep a depository of tests and results so that we are all learning together.

Weekly and monthly reporting

You get 100% transparency over delivery and results with a weekly check-in on performance, and monthly in-depth reports.

Grow your results safely

Some clients want to grow quickly. Once we prove positive ROI on a campaign, we can then scale up the results (budget permitting). This phase comes with its own set of challenges, which we employ best practices to overcome.
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