We leverage proprietary technology to discover, quantify, measure, and scale our marketing efforts.
We are a multi-lingual team of Digital Strategists, Facebook Campaign Mgrs, Bot Developers, Market Researchers, Designers, and Copywriters."
A client should never be left guessing how their money is being spent. (We started Rainmaker Funnels because we were tired of agency games)"
We won't increase ad budgets w/out prior approval, and you'll know exactly how much they will increase. "
Weekly KPI Measurement
We use rigorous analytics to evaluate each stage of your sales funnel
Proper Prior Planning
We won't launch a FB campaign w/out thoroughly mapping out the entire lead-gen process for your funnel.
We are a best practice agency. We are a Digital Marketer Partner agency and we are Google Analytics certified. We have access to our Facebook Rep to gain strategic advice and notification of new Facebook ad products. We draw on industry and enterprise best practices and implement them into your business.
We offer a free In-depth Facebook Ad Audit against industry best practices and performance data to new clients - this will identify areas for improvement and quick wins. Ask us for an audit today!
Do you browse LinkedIN after-hours to pass the time? NO?!?
Neither do your B2B prospects!
9 STEP FACEBOOK ACCELERATION PROCESS
Set goals for your business growth
We start by understanding your business objectives and setting relevant goals and KPIs for your business. Before we begin, you’ll know how many leads and conversions we are going after, and the target Cost per Lead or Acquisition we’re aiming to deliver to.
Zero in on the right target audience
What separates rookie advertisers to the pros is often simply the research and planning phase. Here we create your Customer Avatar so that we agree who we are targeting
Campaign aligned to your funnel
You Facebook campaign will be aligned to your sales funnel needs. We’ll do the math using our Growth Planning model to identify which area is most profitable to spend resources on: REACH, LEADS, SALES. We will develop awareness campaigns to generate reach, and remarketing campaigns to maximise Leads and Sales.
Leverage proven strategies
We then build your Market Map to give us an idea of what’s already working in your market. It’s far less risky to start by improving what’s already in play in the market, than throwing stuff against the wall and seeing what works. Like everything we do, we’re looking for the fastest, easiest way to build your business.
Campaigns built using best practices
Drawing on industry best practices, we will create your campaign structure, targeting and creatives. A copywriter will be assigned to work on the messaging, our design team will deliver the images, and your Facebook Ads manager will setup the campaign in the Facebook Ads platform. We also ensure tracking is in place using the Facebook Pixel to track conversions on-site or landing pages, and build customer audiences for remarketing.
Test to find winning approaches
Once you’ve given the green light on the first round of creatives, we will begin split testing Ads and targeting approaches. It’s dependent on budget, however we will generally test 4-5 targeting approaches, with 3-4 Ad creative variations within each Ad Set. The test period is looking to get rapid feedback from the market as to which creative and targeting approach is most effective
Track the results of tests to learn
Our goal is to learn fast. Each test tells us of a better way to reach our objectives and improve results over time. Your Facebook Ad Manager will keep a depository of tests and results so that we are all learning together.
Weekly and monthly reporting
You get 100% transparency over delivery and results with a weekly check-in on performance, and monthly in-depth reports.
Grow your results safely
Some clients want to grow quickly. Once we prove positive ROI on a campaign, we can then scale up the results (budget permitting). This phase comes with its own set of challenges, which we employ best practices to overcome.