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"Without systemization, each human touch point in a process, 
triggers exponential inefficiency."
What You Need...
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What You Need...
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"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."
- Sun Tsu
Although WE CAN DELIVER many 
paths to success, 
Rainmaker Funnels B2B Lead-Gen Services
...FOR ENTERPRISE SALES
WE FIND THREE TOOLS, TOGETHER
CONSISTENTLY CRUSH IT!
BY MAPPING OUR CORE DRIVERS TO YOUR KPI'S
WE INCREASE THE LIKELIHOOD OF SUCCESS
We provide 100% transparency & data-driven decision-making.
Rainmaker Funnels B2B Lead-Gen Targeted Strategies
TARGETED STRATEGIES
"One Size Does NOT Fit All!"
No cookie-cutter templates for funnels or FB campaigns.
Rainmaker Funnels B2B Lead-Gen Data-driven decisions
DATA DRIVEN DECISIONS
"Better Data = Better Decisions" 
Accurate metrics drive success. 
Rainmaker Funnels B2B Lead-Gen Full Transparency
FULL TRANSPARENCY
No Guesswork Required!
We started RMF because 
we were tired of games.
Rainmaker Funnels Results Driven B2B Lead-Gen
RESULTS ORIENTATION
"We Succeed When Our Clients Succeed"
RAINMAKER FUNNEL'S
9 STEP PIPELINE ACCELERATION PROCESS
FOR FACEBOOK ADVERTISING

Set goals for your business growth

We start by understanding your business objectives and setting relevant goals and KPIs for your business. Before we begin, you’ll know how many leads and conversions we are going after, and the target Cost per Lead or Acquisition we’re aiming to deliver to.

Zero in on the right target audience

What separates rookie advertisers to the pros is often simply the research and planning phase. Here we create your Customer Avatar so that we agree who we are targeting

Campaign aligned to your funnel

You Facebook campaign will be aligned to your sales funnel needs. We’ll do the math using our Growth Planning model to identify which area is most profitable to spend resources on: REACH, LEADS, SALES. We will develop awareness campaigns to generate reach, and remarketing campaigns to maximise Leads and Sales.

Leverage proven strategies

We then build your Market Map to give us an idea of what’s already working in your market. It’s far less risky to start by improving what’s already in play in the market, than throwing stuff against the wall and seeing what works. Like everything we do, we’re looking for the fastest, easiest way to build your business.

Campaigns built using best practices

Drawing on industry best practices, we will create your campaign structure, targeting and creatives. A copywriter will be assigned to work on the messaging, our design team will deliver the images, and your Facebook Ads manager will setup the campaign in the Facebook Ads platform. We also ensure tracking is in place using the Facebook Pixel to track conversions on-site or landing pages, and build customer audiences for remarketing.

Test to find winning approaches

Once you’ve given the green light on the first round of creatives, we will begin split testing Ads and targeting approaches. It’s dependent on budget, however we will generally test 4-5 targeting approaches, with 3-4 Ad creative variations within each Ad Set. The test period is looking to get rapid feedback from the market as to which creative and targeting approach is most effective

Track the results of tests to learn

Our goal is to learn fast. Each test tells us of a better way to reach our objectives and improve results over time. Your Facebook Ad Manager will keep a depository of tests and results so that we are all learning together.

Weekly and monthly reporting

You get 100% transparency over delivery and results with a weekly check-in on performance, and monthly in-depth reports.

Grow your results safely

Some clients want to grow quickly. Once we prove positive ROI on a campaign, we can then scale up the results (budget permitting). This phase comes with its own set of challenges, which we employ best practices to overcome.
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